Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It…
DMConfidential – Internet Marketing Newsletter

If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…
DMConfidential – Internet Marketing Newsletter

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
DMConfidential – Internet Marketing Newsletter

A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.
DMConfidential – Internet Marketing Newsletter

“Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…
DMConfidential – Internet Marketing Newsletter

According to a report from FreeWheel, which helps entertainment companies scale and syndicate their content, online video consumption seems to be a nice complement to linear television viewing and doesn’t eat into primetime viewing. Also, long-form content sees the highest video ad completion rates…
DMConfidential – Internet Marketing Newsletter

According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners.
DMConfidential – Internet Marketing Newsletter

If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t…
DMConfidential – Internet Marketing Newsletter

The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…
DMConfidential – Internet Marketing Newsletter

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
DMConfidential – Internet Marketing Newsletter